Chipotle Food: A Health Fast Food AlternativeChipotle is not the most popular fast food joint in the United States of America for nothing! Chipotle's main selling line is 'Fast Food With Integrity'. This slogan seems to go down really well with the masses, as it truly has an aura of honesty and integrity about it. Chipotle's red-hot Mexican food chain is truly the favorite of all those people who value quality and great service! Steve Ells, the founder of this Chipotle food chain, has made it his life's goal to serve healthy, all-natural food to Chipotle customers all over the United States. Chipotle food, though a wee bit more expensive than other fast foods in the market, is well worth the price because of the sheer quality it offers. Chipotle aims mainly to offer consumer satisfaction, so Chipotle's foods strive to meet the consumers' high expectations, each and every time! The Colorado-based company, Chipotle's earnest efforts to serve the best ever Mexican fast foods, has rightfully earned it both a great name and a fantastic revenue as well! Chipotle is reported to have earned double digit profit percentages each year. Every consecutive year has seen the sales from Chipotle food rise more than 10%, as compared to the earlier year. Chipotle shares cost $22 each in January, 2006. But by February in the same year, this had risen to an amazing $61.30! This alone effectively shows the huge amounts of profits made by the sales of Chipotle foods. The major advantage of Chipotle foods is the use of all-natural ingredients in its menu. Ells firmly believes in the goodness of providing natural, non-organic foods to all his customers, as it is healthier and does not affect the customers' system in any way. Everyone is far more aware about the advantages of going natural, so there is always a very high demand for the Chipotle food. Chipotle food even uses sauces made from naturally grown, pesticide-free tomatoes, spices and herbs. It does not believe in using harmful chemicals or additives in any of its dishes. Why, even the pork that Chipotle uses in its Burritos and tacos is made from the hogs raised in family farm houses. So they are not exposed to antibiotics and such and are totally safe and healthy for consumption. Only, this results in the price of Chipotle food going up, making it more expensive than other food joints. It is sometimes argued that Chipotle food is not totally healthy, as its tortillas contain too many calories to be termed healthy. But then, customers know what to expect, as they are given the full information on the caloric content of what they are consuming. The criticisms notwithstanding, Chipotle food is really doing well in the market. There is a new Chipotle outlet coming up every four days and is spread across the entire nation. Having started off with extremely humble beginnings, this restaurant chain has now become the most sought-after among customers, suppliers and franchisees alike! Today, Chipotle has over 15,000 employees to its credit. Would you like to eat wholesome, healthy and tasty Mexican food? If you are a foodie who also happens to be a health-freak, just drop into Chipotle outlet and bite into its tasty foods! |